Services
Web Design & Development
Because each customer has different needs and requires a customized Web design, it is impossible to standardize the cost of design and development. We are available for a private consultation with each client in order to better understand your on-line business needs, audiences, objectives and goals.
Our detailed web design process outlined below explains how we approach and develop a tailored website; one that fits your needs, challenges and constraints, if any. We provide you with a full project plan that details the scope of the project and a phased timeline from strategy through website launch.
Strategy
Thorough examination of your business is critical to the design and development of your site. For us, an essential first
step in determining the scope of your website is to develop a thorough understanding of your business and then to align
your website strategy with your overall business goals
Look at company goals
Your site is a tool that can help you to achieve corporate goals such as greater sales, better relationships with stakeholders, increased brand recognition, reputation management or the creation of a more positive corporate image.
Determine the best features for your website
Feature choices include graphics, programmable options, clip art, or customization of original materials. The question here is, “What would you like your site to do?” and “What is the most important functionality and features for your audiences.”
Analyze competitive market
We analyze the competitive market both from a macro view and then take a closer look at your competitors in order to determine the best way to position your site to capture market share.
Navigation & Creative
Develop site map
It’s important to develop a schematic or site map that allows you to visualize the manner in which your audiences will navigate your website. During the navigation phase, we devise distinct categories to better organize the content in your site, making it more user friendly for your visitors. We also determine the relative importance of the categories, which is reflected in the layers and depth of interior pages in the site navigational structure.
Create look and feel
We need to determine the best means of presenting your information graphically to properly represent your brand’s look and feel and to deliver the right brand experience for your customer. The web is one of the most critical communication touchpoints for an organization because it allows customers to interact with you 24/7. Colour composites, font choices and proper image selection will give you a good idea of how the final pages of your site will appear. Of course, your feedback
through out the process will help us to establish a design that exceeds your expectations.
Develop static layout of every page of the site
The layout is finalized at this stage in the process. Color, fonts, imagery and layout are more efficiently finalized for approval during this phase. With a streamlined process, we save you the unnecessary expenditures of wasted time and money.
Development
Production
The production process begins once layout and graphics are finalized and all website pages are approved. After final copy and imagery are gathered or developed, then images and headings are prepared for the web. During this pahse, all pages are prepared in HTML.
Programming
Carefully taking into consideration the environment and features needed , the backend programming is produced. This is where the functional and interactive part of your website becomes operable.
Beta testing of the site
The site as a whole is tested for usability by you, your team and our internal web programmer staff. During this phase, we look to remove the kinks and to do any last minuting tweaking before the site is launched.
Launch
Your site goes live or is available online. Your web marketing plan to drive people to the site should now be in full swing.
Post-launch assessment
Our job is not finished with the release of the site. We will reevaluate your site approximately one month after launch and will continue to address issues during this post-launch phase.
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